Oriental Leaf tea
Recently, Nongfu Spring disclosed its interim results for 2022. In the first half of the year, Nongfu Spring’s total revenue was 16.599 billion yuan, a year-on-year increase of 9.4%. In the first half of the year, Nongfu Spring's revenue and growth rate both achieved good results, and the growth rate slowed down significantly compared with the middle of last year.
It is worth noting that Nongfu Spring's financial report shows that under the momentum of the company's overall slowdown in growth, a dark horse has emerged - in the sub-categories of Nongfu Spring's entire line, tea beverages have a revenue of 3.307 billion yuan, 51.6% of the same period. The growth rate is far greater than that of packaged drinking water (4.8%), functional beverage products (0.9%), and fruit juice drinks (4.2%).
Among them, Oriental Leaf performed the best, and almost single-handedly carried the banner of the growth of tea beverage products. According to Nielsen data, Oriental Leaf has been the No. 1 brand in the sugar-free tea market for many years in a row, and has occupied more than 50% of the market share of sugar-free tea. In the past 12 months, the growth level has far exceeded the overall growth rate of the tea beverage market, which is close to 70%, 85 times higher than the industry average.